Networks of Centres of Excellence of Canada
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Partnerships for Success: The Canadian Digital Media Network and Canadian Tire

Canadian Tire is one of 469 organizations that partnered with CECRs in 2012-13. Based at the Communitech incubator, one of the Canadian Digital Media Network’s 28 hubs across the country, the retailing giant receives support for its aggressive customer engagement strategy, using digital media to keep it on the leading edge of new applications for its online presence and retail locations.