The challenge: Expanding into international markets is a daunting prospect for cash-strapped startups. If done early and done right, it’s the best way to scale up and differentiate your company from competitors. As a growing number of tech companies are discovering, sometimes all that’s needed is some upfront cash for expenses, access to experienced advisors and an introduction to potential new clients.
The response: CDMN’s Soft Landing Program provides modest travel support and access to a local workspace to help young companies grow their international customer base, open a satellite office, develop distribution channels or secure investment. Since 2012, CDMN has helped facilitate 387 landings in 36 countries, close international sales, secure investment and connect with new partners. The results include $47 million in new revenues and $42 million in new investment. One of those beneficiaries is Bridgit Inc., whose cloud-based construction software helps owners, architects, subcontractors and engineers collaborate and manage projects.